Introduction. The article deals with pedagogical and socio-cultural activities of cultural and leisure institutions, which optimize the educational process and are aimed at developing spiritual and moral consciousness among the coming generation nowadays.

Materials and methods. The research is based on results of work of the scientific and methodological center of the Volgograd region. Foreign and domestic scientists’ scientific and works and the experience of socio-cultural and educational activities in the field of spiritual and moral education are analyzed and generalized in the paper.

Results. It is revealed that it is necessary to use the tools of social and cultural activities in the complex of spiritual and moral education.

Discussion. Many events in various forms have been held in every cultural institution in Volgograd region. The largest of them was the Cossack song Festival “Glory, glory, Cossacks!”. The participants of the festival included many folk song ensembles and choirs, Cossack song ensembles, individual performers, orchestras and folk instrument ensembles, dance troupes, coming from the thirteen municipal entities of the Volgograd region.

Conclusion. Sociocultural activity provides an opportunity to create conditions in a free and casual way for harmonious development of a child’s personality. The mentioned activities provide instruments for developing an individual’s spiritual and moral culture and help him/her become familiar with the cultural heritage. Generally speaking, any sociocultural activity transforms a person’s social experience, his/her creative activity and his/her emotional and value-based relationships into the developed personality.

• The paper presents and describes the regional cultural institutions’ field of concern in the area of spiritual and moral education.
• The paper reveals the specific character of the multi-ethnic culture of the Volgograd region and the problems of developing spiritual and moral culture among the coming generation.
• The authors provide recommendations for young people’s spiritual and moral education generation based on the activities of regional cultural institutions.

1. Vozrozhdenie dukhovnykh traditsiy gumannoy pedagogiki [The renaissance of moral traditions of humane pedagogics] Pedagogika. 6, 42–47. (In Russian).
2. Chiganova E.A. (2015) Tsennostny motiv poznavatel’noy deyatel’nosti lichnosti kak predmet teoreticheskogo analiza [Value-based motive of a person’s cognitive activity as a subject of theoretical analysis] Vestnik Krasnoyarskogo gosudarstvennogo pedagogicheskogo universiteta. 1 (31), 166–172. (In Russian).
3. Yanushkyavichene O. (2011) Bazovye osnovaniya lichnosti cheloveka – factor dukhovno-nravstvennogo vospitaniya [Primary fundamentals of a personality as a factor of a person’s spiritual and moral upbringing] Vospitatel’naya rabota v shkole. 2, 11–18. (In Russian).
4. Ivanchenko G.V. (2012) Tvorchestvo, professionalism, dukhovnost’ [Creativity, professional qualities, spirituality] Moscow, Smysl. (In Russian).
5. Rozina O.B. (2012) Istoriya nauki o nravstvennom vospitanii [The story of the study on moral upbringing] Obtschestvo, sovremennaya nauka i obrazovanie: problemy i perspektivy. 10, 118–120.(In Russian).
6. Carvalho P. (2014) Turismo e desenvolvimento estudos de caso no centro de Portugal. Universidad de Coimbra. (In Spanish).
7. Gubanova E.V. (2011) Dukhovno-nravstvennoe razvitie i vospitanie lichnosti grazhdanina Rossii [Russian citizen’s moral and spiritual upbringing] Vospitanie shkol’nikov. 5, 8–14. (In Russian).
8. Danilyuk A.Ya. (2016) Kontseptsiya dukhovno-nravstvennogo razvitiya i vospitaniya lichnosti grazhdanina Rossii [Theory of Russian citizen’s moral and spiritual upbringing] Moscow, Prosvetschenie. (In Russian).
9. Kupriyanova N.S. (2015) Innovatsionny podkhod k dukhovno-nravstvennomu vospitaniyu uchatschikhsya [Innovative approach to students’ moral and spiritual upbringing] Reputatsiologiya. 1–2 (35–36), 64–66. (In Russian).
10. Kholmanskaya L.I. (2010) Dukhovnost’ kak tvorcheskiy potentsial cheloveka [A person’s spirituality as his/her creative potential] Nachal’naya shkola: plyus, do i posle. 12, 45–47. (In Russian).
11. Lisitsa V.A. (2011) Razvitie dukhovno-nravstvennykh kachestv lichnosti cherez priobtschenie k narodnoy kul’ture [Developing a person’s moral and spiritual qualities through participating in folklife culture] Dopolnitel’noe obrazovanie i vospitanie. 11, 20–22. (In Russian).
12. Loginova N.V. (2011) Realizatsiya programmy dukhovno-nravstvennogo vospitaniya kak osnova formirovaniya kul’tury i tsennostnykh orientatsiy shkol’nikov [Implementing the program of moral and spiritual upbringing as the basis for developing students’ cultural and moral system] Profil’naya shkola. 5, 60–63. (In Russian).
13. Shik K.I. (2012) Sutschnost’ patrioticheskogo vospitaniya uchatscheysya molodjozhi i nekotorye sposoby ego realizatsii v respublike Belarus’ [The essence of bringing up patriots and the ways of its implementation in Belorussia] Problemy i perspektivy razvitiya obrazovaniya. 110–112. (In Russian).
14. Didascalou E. et al. (2015) Wellness tourism: evaluating destination attributes for tourism planning in a competitive segment market. Tourismos. 4, 126.
15. Yakunina I.V. (2011) Dukhovno-nravstvennoe vospitanie podrastayutschego pokoleniya [Moral and spiritual upbringing of the coming generation] Dopolnitel’noe obrazovanie i vospitanie. 1, 19–21. (In Russian).
16. Rodriguez J.M. (2015)Analisis de la competividad de Espania como destino turistico. Madrid, ACCI. (In Spanish).
17. Erdelja S.A. (2014) Prilozi daljnjem razvoju. Sustava socijalne skrbi - iskustva iz prakse. Jetopis socijalnog rada. 18 (1), 153–166. (In Croatian).
18. Barros J.C.A (2014) Projecзгo do Quotidiano no Turismo e no Lazer. Lisboa, Instituto Superior da Ciкncias Sociais e Polнticas. (In Portuguese).
19. Maio Y. (2014) Libro blanco: Titulo de grado en turismo. Madrid, Universidad de Girona, agencia Nacional­ ­de Evaluacion de la calidad y Acreditacion. (In Spanish).
20. Violante M.Q. (2013)Turismo y ocio en las soiedades: dinamismo, desarollo turistico y riesgos. Ediciones Academicas. (In Spanish).