Introduction. The article discusses the features of motivation for family life among Internet-active youth. The author proposes an analysis of the results of an empirical study of the dominant motives for marriage and the image of the family among Internet users. A typology of groups of Internet-active respondents with different motives for marriage is given.

Materials and methods. The main research methods are the analysis of the literature on the research issues; author's research questionnaire to identify the level of activity in the Internet space; methods: "Role expectations and claims in marriage" by A.N. Volkova (in adaptation for the Internet space); content analysis of self-reports on the topic “My future family”.

Results. The features of the motives for marriage and the specifics of the family image of Internet-active respondents are revealed. It is noted that role expectations and claims in marriage of Internet-active respondents are associated with emotional and therapeutic function, social activity, and personal identification with a spouse. The study analyzed that the respondents of the sample have the following family image criteria: acceptance and support, trust, comfort, respect, well-being, awareness and development, having children, a happy and friendly family.

Discussion. The results of the study showed that among all Internet-active respondents in the image of a family, the categories of awareness and development, comfort are less pronounced. The most relevant category in the image of a family is the presence of love. It is assumed that the Internet space as a new institution of socialization is able to change, supplement or create new motives for any communicative activity of a person, including in interpersonal relationships.

Conclusion. The study made it possible to identify a typology of groups of active Internet users depending on their motives for marriage and the dominant image of the family. The resulting typology can form the basis of a program of psychological support for Internet-active youth. Firstly, such a program will allow focusing on the main difficulties of respondents in interpersonal relationships. Secondly, individual methods and an approach, depending on the characteristics of a group of Internet users, can show greater efficiency and dynamics than generalized approaches without taking into account the specifics.

Existing studies of active Internet users do not fully represent the specifics of their interpersonal relationships, including the motives for marriage and the image of the family;

Depending on the motives of family relationships and the image of the family, groups of Internet active users can be distinguished.

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