Introduction. The article analyzes the theoretical approaches and practice of preparing students of pedagogical universities to work with the media in order to form an effective trajectory of socialization of modern youth. The technology for creating effective organizational and pedagogical conditions in the system of training students of pedagogical universities to work with the media is described on the basis of newspaper periodicals. The specificity of empirical testing of technology and the conditions for its effectiveness in the system of training students of pedagogical universities has been revealed.

Materials and methods. The article was prepared on the basis of an analysis of scientific literature and a complex of documentary sources: legal, archival, statistical materials and period-icals on the problem, analysis of global challenges of our time in the context of the growing impact of mass communication on the formation of worldviews, val-ue orientation of young people, experimental activities.

Results. The efficiency of using the technology of project activity in the process of prepar-ing students of pedagogical universities for working with the media, focused on expanding the educational space of the university, allowing the formation of me-ta-subject competencies of students, has been revealed.

Discussion. We consider the purposeful formation of the readiness of students of pedagogical universities to work with the media as a factor in the successful formation of competencies aimed at managing the trajectory of socialization of modern youth. An effective means of achieving the goal is their mastery of the technology of the project-based learning method, focused on the formation of meta-competencies, independent acquisition of new knowledge and critical understanding of the re-sults achieved.

Conclusion. It is concluded that the formation of the readiness of students of pedagogical uni-versities to work with the media is achieved in the process of mastering the basic educational prog-rams and requires the creation of the necessary organizational and psychological-pedagogical conditions in a particular university.

Described the problem of forming the readiness of future teachers to work with the media, which is necessary for the formation of an effective trajectory of socialization of modern youth;

Substantiated the effectiveness of the technology of project activities for preparing students of a pedagogical university to work with the media on the ba-sis of an analysis of the practical experience of using this method in the SUSPU;

Formulated the structure and content of the project activities of students with the media based on work with newspaper periodicals.

1. Ob utverzhdenii federal'nogo gosudarstvennogo obrazovatel'nogo standarta vysshego obrazovaniya — bakalavriat po napravleniyu podgotovki 44.03.05 Pedagogicheskoye obrazovaniye (s dvumya profilyami podgotovki) (Prikaz Ministerstva obrazovaniya i nauki Rossiyskoy Federatsii ot 22 fevralya 2018 g. № 125 s prilozheniyem) [On the approval of the federal state educational standard of higher education — undergraduate in the field of training 44.03.05 Pedagogical education (with two specialization profiles) (Order of the Ministry of Education and Science of the Russian Federation of February 22, 2018 No. 125 with the appendix)]. Zaregistrirovano v Ministerstve yustitsii Rossiyskoy Federatsii 15 marta 2018 g. № 50358) [Registered with the Ministry of Justice March 15, 2018 of the Russian Federation No. 50358)]. Spravochno-pravovaya sistema “Konsul'tantPlyus”. (In Russian).

2. Chernov A. A. (2003), Stanovleniye global'nogo informatsionnogo obshchestva. Problemy i perspektivy [Formation of the global information society. Problems and prospects]. Monografiya, Dashkov i K°, Moscow, 232 p. (In Russian).

3. Kastel's M. (2000), Informatsionnaya epokha: ekonomika, obshchestvo, kul'tura [Information age: economy, society, culture]. Translated by Shkaratan O. I., Monografiya, Natsional'nyy issledovatel'skiy universitet “Vysshaya shkola ekonomiki”, Moscow, 430 p. (In Russian).

4. Zhuykov A.A. (2015), Transformatsiya predstavleniy ob informatsionnoy bezopasnosti v usloviyakh virtualizatsii sotsiuma nachala XXI v. [Transformation of ideas about information security in the conditions of virtualization of the society of the beginning of the XXI v.]. Nauchnyy on-layn zhurnal “Gumanitarnyye, sotsial'no-ekonomicheskiye i obshchestvennyye nauki”, 11. Available at: https:// online-science.ru/userfiles/file/vcrzyctdimyu9bm7kaoudxjhmowyct58.pdf (Accessed: 22.07.2020) (In Russian).

5. Fuko M. (1994), Slova i veshchi. Arkheologiya gumanitarnykh nauk [Words and things. Archaeology of the Humanities]. Monografiya, St. Petersburg, 407 p. (In Russian).

6. Zimin A. (2012), Rol' SMI v formirovanii politicheskoy kul'tury i razvi-tii institutov grazhdanskogo obshchestva v Rossii [The role of mass media in the formation of political culture and the development of civil society institutions in Russia]. Izvestiya Saratovskogo universitet, 12, 1, 91–93. (In Russian).

7. Karpova A. Yu., Kabanova N.N., Maksimova N.G. & Soboleva E.N. (2016), “Information warfare technologies in political discourse”. SHS Web of Conferences. 28:01048, Research Paradigms Transformation in Social Sciences, EDP Sciences, Les Ulis, January, vol. 28. DOI: 10.1051/shsconf/20162801048.

8. Bekishieva S.R. & Bagavdinova P.B. (2020), Rol' SMI v obespechenii vzaimo-deystviya vlasti i obshchestva [The Role of mass media in ensuring interaction between government and society]. Yevraziyskiy yuridicheskiy zhurnal, 5. Available at: https://eurasialaw.ru/2020g/5-144-2020g (Accessed: 03.07.2020). (In Russian).

9. Yurlovskaya I.A. & Guchmazova K.P. (2016), Individual'no-obrazovatel'nyy marshrut studentov kak mekhanizm individualizatsii obrazovatel'nogo protsessa sovremennogo pedagogicheskogo vuza [Individual educational route of students as a mechanism of individualization of the educational process of a modern pedagogical University]. Mir nauki, 4, pp. 51–61. (In Russian).

10. KormakovaV.N. & Shcheglova T.M. (2017), Nauchno-metodicheskoye obespecheniye formirovaniya proyektnoy kompetentnosti obuchayushchikhsya v sisteme srednego professional'nogo obrazovaniya [Scientific and methodological support for the formation of project competence of students in the system of secondary vocational education]. Nauchnyy rezul'tat, 3, 2, 30–35. DOI: 10.18413/2313-8971-2017-3-2-30-35. (In Russian).

11. Strekalova N.B. (2016), Upravleniye kachestvom samostoyatel'noy raboty studentov v otkrytoy obrazovatel'noy srede [Management of the quality of independent work of students in an open educational environment]. Monografiya, Pero, Moscow, 189 p. (In Russian).

12. Sidorenko N.S. (2018), Arkhiv i obrazovatel'noye prostranstvo vuza: iz opyta sotrudnichestva YUUrGGPU i OGACHO [Archive and educational space of the university: from the experience of cooperation between the South Ural State Humanitarian Pedagogical University and the United State Archives of the Chelyabinsk Region ]. Materialy regional'noy nauchno-prakticheskoy konferentsii “Arkhiv v sotsiume — sotsium v arkhive”, 29 maya 2018 g. [Materials of the regional scientific and practical conference “Archive in society — society in the archive”, May 29, 2018]. Ob"yedinennyy gosudarstvennyy arkhiv Chelyabinskoy oblasti, Chelyabinsk, pp. 41-46, 383 p. (In Russian).